Features / Write in your voice / Brand voice

Write in your voice

A brand voice built from your own website

Paste your URL and Draftly reads your site. It sets eight tone sliders (professional, friendly, authoritative, formal, technical, empathetic, innovative and conversational) and fills in what you sell and who you sell to.

The difference

Why it works differently

A general AI tool writes the same way for everyone, so you end up rewriting each draft to sound like your business.

Draftly sets your voice from your own website on day one.

Every brand voice has:

  • Eight tone sliders, set from your site
  • Words you always use and words you never use
  • Your opinions and stances
  • A history in Brand Memory, with an undo on every change

Move a slider and the next post follows it.

How it compares to Jasper

Draftly

A brand voice on every plan, and one per website on every paid plan. In our bake-off Draftly's posts averaged 99 for human voice.

Jasper

Pro ($69 per seat) includes 2 brand voices. Its posts averaged 80 for human voice in the same test.

From Jasper's own pages, checked October 12, 2026. More in Jasper vs Draftly.

Where it fits

One step in getting a post published

  1. 01.Find topics

    Know what to write this week. Topic ideas, SEO research data.

  2. 02.Write in your voiceThis feature

    Posts that sound like your business wrote them. Brand voice, 14 AI models.

  3. 03.Check and fix

    Catch AI phrasing and broken SEO basics before you publish. Writing rules checker, AI writing detector, Editor, SEO meta and score.

  4. 04.Publish and measure

    Get posts onto your blog without copy and paste, then see what they bring in. One-click publishing, Autopilot scheduling, Search Console and Analytics.

  5. 05.Use it your way

    From your AI, inside WordPress, or with your team. Claude and ChatGPT connector, WordPress plugin, Teams and extra websites.

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How it works

Every post and every edit uses that voice. Move a slider and the next post follows it.

  1. Paste your URLDraftly reads your homepage and key pages and sets your sliders from them.
  2. Adjust anythingMove a slider, add words you always use, list words you never use, and add your opinions and stances.
  3. Teach it in plain wordsType something like "less formal, more like we talk to customers" in Teach the AI. It moves the right sliders, by up to 15 points per message.
  4. It keeps learningYour ratings and edits nudge the voice by up to 5 points at a time, with a weekly cap. Brand Memory shows every change, and you can undo any of them.
Draftly's Voice and Tone sliders: Friendly 75, Authoritative 80, Formal 40, Technical 55 and Empathetic 85
Brand voice sliders, set from your site and adjustable any time.
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Which plans include it

Every plan, including Free. Each extra website gets its own voice.

Prices and credits for each plan are on the pricing page.

What it doesn't do

  • Draftly writes in English only.
  • A voice built from a site with very little text starts close to neutral. Add writing samples to sharpen it.

Frequently asked questions

How does Draftly learn my brand voice?

It reads your website and sets eight tone sliders from it. After that, your ratings and edits nudge the sliders a few points at a time, and you can type changes in Teach the AI.

Can I undo something it learned?

Yes. Brand Memory lists every change with the reason, and each one has an undo.

Can I have a different voice for each client?

Yes. Each extra website is $29 a month and has its own voice, rules and credits.

Explore all 14 features
  • Check and fix

    Writing rules checker

    Every draft is checked for AI filler, banned words and SEO basics, and gets an automatic fix pass when it misses one.

    See how it works
  • Write in your voice

    14 AI models

    Pick the model for each post: Claude Sonnet 5.5 by default, or any of 14 including GPT, Gemini, Kimi and DeepSeek.

    See how it works
  • Use it your way

    Teams and extra websites

    Team members included with no per-seat price, and $29 a month for each extra client website.

    See how it works

Your first post is on us

Paste your URL, read the draft, then decide.

Free first post. No credit card.