Free AI content brief generator

Content brief generator for your next post

Type the keyword you want to rank for and get a content brief a writer can work from. It gives you the search intent, a title and meta description, an H2 outline, the questions to answer and the sources to cite. Add your website and it suggests internal links from your own sitemap.

The AI generator is switched off right now. The example and template below still work.

Example brief. Run the tool to get your own.

Content brief: water heater repair cost

Search intent
Commercial. A homeowner with a broken or failing water heater wants to know what a repair usually costs, what drives the price up and whether replacing the unit makes more sense.
Audience
Homeowners deciding whether to call a plumber, fix the unit or replace it.
Title
Water Heater Repair Cost: What You'll Pay and Why (49 characters)
Meta description
What water heater repairs usually cost, which parts drive the price and when replacing the tank is the better deal. Written by a local plumber. (143 characters)
Word count
1,200 to 1,800 words

Outline

  1. H2 1. What most water heater repairs cost

    • Give your own price ranges for the five most common repairs
    • Say what's included: the visit, the part and the labor

  2. H2 2. Gas and electric heaters break in different ways

    • Thermocouple and gas valve problems on gas units
    • Heating elements and thermostats on electric units

  3. H2 3. What makes a repair cost more

    • After-hours calls, hard-to-reach units and older models with scarce parts
    • Code updates the repair can trigger, like expansion tanks

  4. H2 4. Repair or replace?

    • A simple rule based on the unit's age and the repair price
    • Signs the tank itself is failing: rust in the water, leaks at the base

  5. H2 5. What you can check before you call

    • Pilot light, breaker and thermostat setting
    • When to shut off the water and gas and stop there

  6. H2 6. How we price water heater repairs

    • Explain your diagnostic fee and whether it goes toward the repair
    • Link to booking

Questions to answer

  • Is it worth repairing a 10-year-old water heater?
  • How long does a water heater repair take?
  • Why is my water heater leaking from the bottom?
  • Does homeowners insurance cover water heater repair?
  • Can I replace a heating element myself?

What ranking pages usually cover

  • Price ranges by repair type, not one average number
  • Gas versus electric differences
  • Repair-or-replace guidance based on age
  • Warning signs that need a plumber right away
  • Safety steps before any DIY check

From the model's general knowledge, not a live Google check. Compare with today's top results.

Sources to cite

  • Your own invoices or price list for the cost ranges
  • Manufacturer warranty pages for typical tank lifespan
  • Your local building code office for permit and expansion tank rules

What you get

  1. 01Search intentWhat the person searching wants, and which kind of page fits.
  2. 02Title and meta descriptionA working title under 60 characters and a 120 to 155 character description.
  3. 03H2 outlineFive to seven sections in reading order, each with the points it has to make.
  4. 04Questions to answerThe follow-up questions people ask about the topic.
  5. 05What ranking pages coverThe subtopics a page usually needs to compete for the search.
  6. 06Sources to citeWhich claims need a source and where to find one. No made-up stats.
  7. 07Word count rangeA realistic length for the search intent.
  8. 08Internal linksPages from your own sitemap to link to, if you add your website.

Written by an AI model from what you enter and, if you add it, your homepage and sitemap. Read it with your own judgment before you use it.

Free SEO content brief template

Prefer to write the brief yourself? Here's the template the generator fills in. Copy it into a doc or download it as a Markdown file.

Fill in the basics first. The search intent decides everything after it: a “how much does it cost” search needs prices up top, and a “how to” search needs steps.

# SEO content brief

## The basics
- Target keyword:
- Related phrases (2 to 5):
- Search intent (informational, commercial, transactional, local):
- What the searcher wants to walk away with (one sentence):
- Audience:

## Title and meta
- Working title (40 to 60 characters, keyword near the front):
- Meta description (120 to 155 characters, says what the reader gets):
- URL slug:

## Length
- Word count range:
- Why that range (what the top results cover):

## Outline
Put the direct answer in the first section.

### H2:
- Must say:
- Must say:

### H2:
- Must say:
- Must say:

### H2:
- Must say:
- Must say:

## Questions to answer
1.
2.
3.

## What ranking pages cover
- Subtopic:
- Subtopic:
- What none of them cover well (your angle):

## Sources to cite
- Claim that needs a source, and where to find it:

## Links
- Internal links (page, anchor text):
- External links (source, why it's trustworthy):

## Voice and call to action
- Tone notes or brand voice guide:
- Words to avoid:
- Call to action at the end:

Where the brief comes from

An AI model (GPT 6 Luna, the same default model Draftly uses to write posts) builds the brief from your keyword and, if you add it, your homepage and sitemap. Internal links are limited to real URLs from your sitemap, so it can't invent a page you don't have.

It doesn't pull live Google results. The "what ranking pages cover" list comes from the model's general knowledge of the topic, so search the keyword yourself and check the outline against the top five pages before you write.

It also won't make up numbers. Where the post needs a price, a statistic or a rule, the brief tells you what kind of source to cite.

Draftly turns the brief into the post

  • Draftly writes the whole post in your brand's voice, built from your website.
  • Every post is checked against your writing rules, like keyword placement, meta lengths, banned AI words and unsourced numbers, and gets one automatic fix pass.
  • Growth and Autopilot plans add live Google results and People Also Ask data for your keywords.
  • It publishes to WordPress, Shopify, Webflow, Ghost, Squarespace or HubSpot.
Generate Free PostYour first post is free. Paste your URL and Draftly writes it in your brand's voice.

Draftly is for US businesses and writes blog posts only. See plans and prices.

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Frequently asked questions

What is a content brief?

A one-page plan for a single piece of content. It names the keyword and search intent, then gives the writer a title, an outline, the questions to answer and the sources to use, so the draft matches what people are searching for.

What should an SEO content brief include?

The target keyword and intent, a working title and meta description, a word count range, an H2 outline with the points each section makes, the questions to answer, what ranking pages cover, sources to cite and internal links. The free template on this page has a slot for each.

Does this content brief generator use live Google results?

No. An AI model writes the brief from your keyword and your site. Check the outline against the pages ranking today before you write. Draftly's Growth and Autopilot plans use live Google and People Also Ask data.

Is the content brief generator free?

Yes, with no sign-up. Each visitor can write a few briefs an hour and about 20 a day, because every brief costs us a little to run. We don't store your keyword, your URL or the brief.

Can I use the template without the generator?

Yes. Copy it or download it as a Markdown file and fill it in by hand. It has the same sections the generator fills in.

Updated October 2026 by at Draftly.

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