Blog ideas by industry / Accounting firms
Accounting blog topics for CPA firms
An accounting firm's blog runs on the calendar. Clients search for document checklists in January, extensions in April, estimated payments in June and year-end moves in November. The firms that win those searches publish a few weeks early and update the same posts every year.
Small business owners are the other big audience. They search before they hire anyone: which entity to pick, when to run payroll, whether they need a CPA at all. The topics below cover both, with notes on the rules for advertising tax services.
18 topics in 4 groups, then the rules to check before you publish.
Written October 16, 2026 by Preston Vawdrey at Draftly.
Tax season
Publish these in December and January and update the dates each year.
- What to bring to your tax appointmentA real checklist by client type: W-2 employee, freelancer, landlord, business owner.
- Do you need to file an extension?An extension gives more time to file. Any tax owed is still due by the April deadline.
- Got a letter from the IRS? Here's what to doDon't ignore it, read which notice it is, call us. Link the IRS page on notices.
- What our tax prep costs and what changes the priceYour fee ranges by return type. Readers compare these.
- Freelancers: how quarterly estimated taxes workWho has to pay them, the due dates and how to figure the amount.
Small business questions
Owners search these before they hire anyone. Answer them well and the call comes to you.
- LLC or S corp: which fits your business?When the S corp election starts to make sense and what it costs to run.
- When to hire a bookkeeper, and when you need a CPABe honest about the tasks software handles.
- Running payroll for your first employeeRegistrations, deposits and the forms that come due. Use your state's agencies by name.
- Who needs a 1099 from youContractors, the forms, the deadline. Link the IRS instructions.
- How to read your profit and loss statementA sample P&L, line by line, with the questions to ask.
- Cash or accrual accounting for a small businessWho can use which and how it changes taxes.
Year-end and planning
Publish in October and November, when clients still have time to act.
- Year-end tax moves for small business ownersEquipment purchases, retirement plan deadlines, bonuses. Date it.
- What the latest federal tax law changes mean for your returnName the law and link the IRS guidance. Stick to what changed.
- Should you set up a retirement plan for your business?SEP, SIMPLE and 401(k) compared by cost and setup deadline.
- Planning for a big year: bonuses, a home sale or a business saleWhat to do before December 31 and what can wait.
About the firm
Prospects read these right before they reach out.
- How we work with new clients, step by stepYour real onboarding, including the portal and the timeline.
- Our fees, and why we price this wayFixed fees, hourly or monthly packages. Show the numbers.
- Meet the partner who handles your industryTheir background and the clients they serve. Good for E-E-A-T.
Rules for accounting firm blog posts
Tax services advertising is covered by Treasury's Circular 230, and client information is protected by federal law and professional ethics. Your state board of accountancy adds its own rules, so check them before you rely on this list.
No false or misleading claims about tax matters
Circular 230 section 10.30 bars practitioners from using public communications with false, deceptive or coercive claims about IRS matters. Enrolled agents can't call themselves "certified" or imply they work for the IRS.Source: 31 CFR 10.30
Published fees have to hold
Section 10.30 allows firms to publish fixed fees, hourly rates, fee ranges and consultation fees, and requires them to honor published rates for at least 30 days. If a post lists prices, date it.Source: 31 CFR 10.30
Client stories need consent
Federal law (26 U.S.C. 7216) bars tax preparers from disclosing return information or using it for anything other than preparing the return without the client's consent, and the AICPA Code protects confidential client information. Get written consent before a case study, and change the details.Source: 26 U.S.C. 7216
Check the CPA title rules
State laws reserve "CPA" for licensees, and some apply that to firm names too. If an unlicensed staff member writes a post, the byline shouldn't suggest they're a CPA.
Date every tax figure
Limits, thresholds and deadlines change every year. Put the tax year in the post, link the IRS source and update the post each January.
This is a summary for planning posts, checked October 16, 2026. It isn't legal advice, and rules change, so confirm the current version at each source.
Writing accounting firm posts with Draftly
Draftly sets your firm's voice from your website and writes the full post from a topic, with a URL slug, meta title and meta description. It never needs client returns, so keep client details out of the topics you type.
A CPA checks the numbers and the tax year, adds your fees and deadlines, and puts their name on it. Then publish to WordPress, Shopify, Webflow, Ghost, Squarespace or HubSpot. Firms that serve clients in several niches can run a separate website and voice for each.

Before you write anything new, try the free content refresh checker. Tax posts go stale every year, and the checker lists the posts on your blog that haven't been updated in a year. The rest of the free tools are on the tools page.
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Frequently asked questions
What should an accounting firm blog about?
Tax season checklists and deadlines, the questions small business owners ask before they hire you, year-end planning, and how your firm works and charges.
Can a CPA firm list its fees on its blog?
Yes. Circular 230 section 10.30 allows published fee information, and the firm has to honor published rates for at least 30 days. Date any post with prices.
When should accounting firms publish tax posts?
A few weeks before the deadline they cover: December and January for filing season, March for extensions, and October for year-end planning.
Can AI write accounting blog posts?
It can write a draft. A CPA should check every figure, threshold and deadline for the right tax year before it's published.
